BLENZ Coffee case study Essay

BLENZ Company composeBLENZ burnt umber is a Canadian chain of franchise umber tree shops. BLENZ was founded in Vancouver in 1992, and has grown to over 82 franchises in six countries. soon the majority of locations ar located in British Columbia, with 35 external stores in the United Arab Emirates, Kuwait, the Philippines, China and Japan. BLENZ is primarily a coffee shop, plainly also serves a variety of hot and cold beverages, desserts, and assorted regimen items such as wraps and sandwiches.BLENZ SWOT AnalysisStrengthsExtensive beverage billLarge food and dessert selection compared to competitionFree net at 41 coffee house locationsTalented baristas (coffee-maker, waiters)Quality coffee bean and teasCanadian-ownershipInnovative beverage developmentLarge coffee houses alternative to brand leaderConsistencyWeaknessesNo clear brand worryNo clear values or missionMixed messaging, besides many claimsContradictory aspirationsNo consistent communication tone, language, mannerN o consistent communication imagery, typography, design little consistency across outlets compared to competitorsLess focused on buzz offUnknow company history and primingFranchisee-operatedOpportunitiesShowcase largest menu of most coffee housesIncrease awareness of familiar innovative drinksEmphasize talented and award-winning baristasCanadian owned and operated (started in Vancouver)Alternative to global coffee house chains, something different Consistent experience of a chain, with the atmosphere of a local cafe A plenty of action at coffee housesThreatsCompetition from better-known coffee housesCoffee houses with better locationsCompeting coffee houses companies with higher case products Competing coffee houses companies with higher sensed reference Competing coffee house companies with higher perceived status autarkical coffee housesChain coffee housesInexpensive coffee housesInstant coffee or complimentary coffee at work or craftes Cafes with larger menu selectionSta tus in middle build amid brand leader and independent cafes People making coffee and beverages at homeThere are many reasons for BLENZ Coffees achiever so far and this comes from their will to have convenient locations for the Customer. Moreover, their products are of the highest quality and their service continues to bring people back.BLENZs HistoryBLENZ COFFEE capable its archetypal store in February 1992 on the corner of Robson and Bute Street in Vancouver, British Columbia. The first BLENZ store was tobe a testing ground to ensure that the concept and systems were strong enough to grow and compete with early(a) international chains. The founders of BLENZ COFFEE are Brian Noble, Sarah Moen and Geoffrey Hair, each bringing his own ain strengths and combined bringing a wealth of line of products experience to BLENZ COFFEE. The triumph of BLENZ COFFEES first store and the founders commitment to education and standards do franchising a natural choice. Today BLENZ now has 61 stores in British Columbia and also operates internationally in Japan and the Philippines.BLENZs philosophyBLENZ COFFEE is a premium retailer of hand-crafted coffees, whole foliage teas, Belgian hot chocolate and other innovative and delicious military strength beverages. From the start, the founders of BLENZ COFFEE have always had a passion for quality. This passion is reflected in our commitment to using only authentic, premium ingredients in their beverages. All BLENZ beverages are made in-store from only the highest quality ingredients available. It is this commitment to serving quality beverages, brisk with care and attention by their highly trained baristas, in a warm and contemporary environment that has fuelled BLENZ COFFEES growth from its inception.BLENZs ProductsBLENZ COFFEE are retailers of high quality whole bean coffees, glorious whole leaf organic teas and premium Belgian chocolate beverages to spend a penny but just a few of their product offerings. They are k nown as experts at authentic preparation methods and handmade beverages. They are non just purveyors of exciting and innovative beverages they also offer a mythic selection of baked goods, breakfast, lunch and snacks, among other delicious treats to tempt Customers.BLENZ How to retrieve concerned by futureThey are aware of this fact which is that immediatelys world could not be more uncertain. Unemployment continues to rise the deport market continues to fall. BLENZ take control of the future of unemployed valuable people, with their charge opportunities.BLENZ How to feel concerned by Canadians lifestyle raze in the face of economic uncertainty, consumers still demand their favourite low-priced luxuries like premium coffee and tea. Canadas coffee market is a $3 Billion Dollar industry. Coffee is still the most public beverage in Canada and countenance only to water, of all beverages consumed among adults 25 and older. And quality teas, are also rapidly gaining in populari ty. BLENZ premium coffees and teas are second to none. They give people their chance to seize the opportunity to enjoy their lifestyle and profits with a successful BLENZ COFFEE franchise.BLENZ How to combine Career Opportunities and preventiveFulfil your long held dream to own your own business, and really be the Boss without all the trial and error that goes into a new business venture. BLENZ helps you manage the risks and become a leader in your local business community. BLENZ COFFEE shops are known as fun, and fast paced social environments. Theyre also a secure training ground for children to gain impudence and pride as young entrepreneurs.BLENZ The will of being everywhereBLENZ has opportunities in both established and new markets they are making available for the first time. You can develop one store. Or you may wish to be considered for an Area Development opportunity to open several stores in a Territory. Typical stores costs range from $225,000 to $400,000, depending on store size.BLENZ Festival & Events followerVancouver FilmFestivalFringe FestivalBLENZ & Harbour CruisesBLENZ & The Beat 94.5FMMatcha mental pictureContest