Disney Reserch

Disneys unproblematic fair game market of 4-12-year-old boys and girls, is astray diverse, including the jr. half(prenominal) that argon tranquil children and the older half that ar on the peak of their teenage years (Mintel). This fraction is considered elemental beca mathematical function they have the greatest influence everywhere their p arnts decision-making and are most excited intimately the brand.  These children are also heavy-users of the brand in that they experience the beef of rides, wear Disney memorabilia, and use the brand as a solution of entertainment. In 2010, Disneys primary organize market contained some 24.8 million kids and correspond approximately 8 ½ percent of the U.S. tribe (Mintel).  According to the U.S. nose count Bureau, these statistics are expected to pinch to about 26 million, or 5% by 2015 (Mintel). This segment enjoys biking and swimming, surfing the Web, watching TV, vie video games, and participating in organized/partne r-oriented sporting activities (Mintel). Boys and girls in this market also search healthier alternatives, due to the change magnitude obesity of the market, and are trend seekers (Mintel). In addition, research shows that Latino children between 6-11-years-old are expected to accession 40% by 2015, and testament and so represent 25% of all kids inside the primary tar piss market age group (Mintel).

Marketers will have to engross this into consideration and develop new slipway to market to this group, to increase brand awareness and use.    Media consumption is on the rise with Disneys primary target market of 4-1 2-year-olds (Mintel). According to Mintel, t! he jr. and older half of the primary target market is world exposed to an increasing amount of digital media. Although digital media customs is more prevalent amongst 9-12-year-olds, the younger half of the segment still engages in digital media usage, but to a lesser extent. On average, this segment averages seven hours and fifty-one minutes of media usage mundane; they watch around 3 ½ hours of T.V. apiece day, and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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