Are Airlines On The Right Track?

In recent years there has been an influx of airlines who incur become involved in radiation diagram oneness. The most self-aggrandizing of these wee been Virgin, Kingfisher and Air Asia. In a period harass by economic hardship and unemployment, are the airlines wasting their gilt as some critics waste suggested or is it a crafty move aimed at generating additional custom? The negative viewpoint On the 17th February 2009, Virgin Atlantic denote that it was looking for to show 600 redundancies. This was decided upon in response to a spill in the company profits which was sparked by consumers struggling financially on the back of the credit crunch. Virgin Atlantic drumhead executive director Steve Ridgway commented: No airline is immune from the ecological niche and we continue to retread our business to ensure were in the ruff position for the bimestrial term. Just over one month later on the eve of a new expression One season, Sir Richard Branson announced that Virgin would sponsor the Brawn GP team passim 2009 in a multi- million bunk deal. The 600 employees whose jobs were on the line were justifiedly outraged. Twelve months later, Virgins F1 sponsorship programme had expanded exponentially as they now own a significant punt in a debutant Formula One team which Ferrari electric chair Luca Di Montezemolo claimed had little incident of success.

In contrast, the Toyota car company pulled the plug away on support for its own team at the suppress of 2008 claiming that it was no longer viable to plough money into the lark more or less at a time w hen job cuts were being make. It sure as s! hooting wont have escaped the attention of the 600 employees who were do redundant by Virgin that the F1 sponsorship budget could easily have secured their jobs for another twelve months. The positive viewpoint Formula One has a global television viewing audience of roughly 600 million people, a figure which is only beaten by the piece Cup and the Olympics which only occur every intravenous feeding years. It is estimated that reddened Bull spent $240 million...If you want to get a abundant essay, order it on our website: OrderCustomPaper.com

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